The Swiss do not want to tax the rich because they are worried about jobs – even if measures are taken to safeguard these very jobs. Here is a short presentation of our findings (Emmenegger and Marx 2018) for the website DeFacto. The short-term morale of the story is that creating uncertainty about negative economic consequences works. The long-term morale, however, might be that if you keep crying wolf, people might stop listening at one point.